Just yesterday Brooklyn legend Talib Kweli dropped off a surprise free album titled Fuck The Money, and we couldn’t ask for a better weekend gift. Featuring appearances by Miguel, Ab-Soul and fellow New Yorker Styles P, plus production from Kaytranada, The Alchemist and Abhi // Dijon, the 11-track project is quality content meets admirable distribution strategy. Team Kweli knows exactly what they’re doing. Give away your music for free, allow it to reach more people, and then make money on the backend from shows and merch (check out #KweliClub). The album has already been downloaded 1 million times.
Our favorite off the project (dubbed “Butterfly”) features gorgeous backup vocals from Steffanie Christi’an and production from masterful Montréal beat maker Kaytranada, one of the great innovators of this New Cool generation. Featuring Kaytra’s signature SyFy-sounding synths and groovy basslines, “Butterfly” is an album standout and our unanimous Weekend Knock.
FYI, for those in the Greater NYC Area, Talib comes to Jersey City on 8/22. Grab tix here.