We have been thinking a lot about tweaking our editorial strategy a bit, by adding more listicles and easy-to-read, concise pieces. Kind of like The Fader meets Buzzfeed or something like that. We live in a world where short-form content catered to mobile screens is becoming priority for brands, blogs and other media companies. Readers want a quick fix and we’re open to meeting those demands / trends.. as long as the content is strong and aligned to our mission.
Today we give you three brand new hip-hop (type) numbers from a hand full of independent artists and producers you may not even know… unless of course you’ve been keeping up with us over the last few months. There is talent in this world beyond Drake, Big Sean and those mainstream, capital-backed names, and it’s our duty to bring them to the surface.
First up is the homie Russ, an independent jack-of-all-trades hailing from Atlanta. We imagine many blogs and tastemakers are making claims that they broke Russ, but we vividly remember writing about him when he had 650 followers on SoundCloud. Now the homie is being stalked by Majors, is signed to CAA and can release new content over night to wake up to 20k plays. Yesterday he gave us his newest, “Someone To Drink With”, a mellow hip-hop number that could easily elude to larger, pending issues for Russ. He’s grown so much over the last few months that fans, fellow artists and industry folk are clawing over a piece of him. We could see the fame becoming a lonely place.
Next up is Toronto via Kingston producer Krs with a wavy, Noir Swing-style hip-hop track dubbed “Ever Blessed”. Showcasing those signature growling bass lines, crisp snare pops and an island-y vocal cut, the young Film Noir beat maker effortlessly blends bounce with class.
Lastly, we have another one from the visionaries over at Film Noir. Including two of the collective’s founding members (oshi & Krs), as well as support from bnjmn, Dutchboy, tunji ige and Jamal Woon, “Down For This” is on more of the bass-heavy, malevolent side of hip-hop. Supported by Complex UK and already racking up plays like a wildfire, this collaboration is simply a movie.
** IF YOU’RE DIGGING WHAT YOU’RE HEARING, TRY ‘TIPPING’ THE ARTISTS VIA HUZZA BY CLICKING ON THOSE ORANGE BUTTONS UNDER THE SOUNDCLOUD PLAYERS.