We hate beginning posts on negative notes but SoundCloud is overflowing with phonies. If you spend enough time on the platform you are bound to find an excessive amount of “promo channels” that seem to post the same exact stale, unexciting and unimpressive music. Even worst, they all seem to share the same graphic designer, publishing artwork of some powerpoint manipulated shutter stock photo of palm trees. These promo channels claim to have “visions” and “goals” to help artists grow and get discovered, but if you closely observe they all just focus on growing their own followings and egos. We don’t buy any of it.
Real tastemakers don’t post favors. True curators post music because they dig a track and want to promote an artist that actually deserves it. Not because someone paid them $10 bucks for a repost. True curators spend time combing through massive volumes of music in order to find that one gem which few have heard before. They look for what’s next and not for what’s now. They post that original track from an undiscovered talent who sampled a wind chime or calypso drum and then integrated it into a tribal infused UK Garage track. Not that remix of a Kygo remix from a remix competition.
These types of tastemakers build long term equity with audiences. They survive fads, are taken seriously and do legitimate good for this industry. We compiled three notable tastemakers below, all of whom embody these great qualities and all whom post vastly different music. Red about them below and make sure to keep up!
We thought our curation of quality future beats / abstract sounds was strong up until we discovered Kevin Ferenczi (aka DEEPERKΔY). The SoulEtiquette / PLAY IT LOUDER A&R has put us on to more undiscovered artists and producers than most decade old music blogs. Just when we think we’re the first to repost that hot new lo-fi beat, he’s six hours ahead of us. Covering a range of sound that is as eclectic as an ancient museum yet still consistent, DEEPERKΔY constantly proves he is a mature, dedicated and crispy curator. His cover art is spot on because all this dude finds are gems.
Lauren Wahlquist runs Music Is My Boyfriend, a Denver based tastemaker brand that is certainly worth keeping up with. Although her blog isn’t updated regularly, her SoundCloud page is a hot bed for fresh new finds. Whether it be house, pop or new wave, this homegirl is on top of her curation game. Often catching newly released tunes before they rack up major plays, MIMB is a must have on your follower list and a go-to for pregame selections. Music is her boyfriend and MIMB is our blog girlfriend.
Griff Harding founded (and runs) tastemaker / promo brand Kush Music, one of our favorite avenues for finding fresh new music. As a radio promotions manager for Listen Up, Griff clearly has an ear for quality content. Plus he’s from London which is a melting pot for progressive and innovative sound. Whether it’s house, dance, soul, r&b, techno, or whatever else your ears desire, Kush has you covered. And regardless of the sound or style of the selection, Kush’s picks are almost always dank. Guess that’s how he got the name.