kiiara, kiiara, kiiara…we were just reminiscing about the hardware store clerk turned viral artist last night over drinks with some of our blogger friends. The top of discussion — how she managing to break so quickly. Our conclusion was a mixture of 1) quality content (i.e. Gold), 2) cryptic and distinct brand aesthetic (i.e. Cover art) and 3) being herself (i.e. See the below pic. kiiara could care less about her indulgences being public). Fans latch on to the rebels, badasses and counterculture in general.
The last driver of her viral success would be momentum. Some big time blogs (i.e. The FADER, Jadamix) wrote about her, many well-known artists reposted her work and a whole lot of producers / DJs dropped remixes. For instance, Munich-based duo Achtabahn just dropped a killer house remix last night that will surely bring more eyeballs to the rising singer / songwriter.