[Sign up here to watch => https://huzza.io/devin-sinha/
Over the past twenty years, the music industry has seen multiple changes to it’s business model. Most recently, streaming services like Spotify have driven down the earnings potential for all but a few successful artists, album sales are in a huge decline (dropping 62% between 2004 and 2014) and most emerging artists now release their music online for free via services like SoundCloud, in order to garner attention.
Today, the fastest growing source of income for artists is live performances, with U.S. concert ticket sales growing 120% from $2.8bn in 2004 to 6.2bn in 2014. But performing live is costly, time-consuming, and often not practically possible for emerging artists who also have day jobs. In today’s world, fans are spread out across the world and while it’s easy to distribute one’s music and get followings, it’s difficult to tour to, engage with, and give fans something worth paying for.
For fans, going to concerts and festivals can be some of the best experiences of their lives. Unfortunately concerts can also be difficult to get to – with artists only performing in big cities – and the sheer size of some concerts means that they lack the opportunity to establish an intimate connection with the artist.
Existing platforms like Periscope and Meerkat allow artists to create online live-streams that fans around the world can tune into, however, they haven’t been widely adopted because attendance is often spur of the moment, they don’t offer monetization options, and they’re frequently low quality.
Huzza makes it easy for artists to create intimate live-streaming performances for their fans all over the world. The platform is built from the ground up to support amazing musical experiences, both for the artist performing and the fans watching. Huzza also enables artists to make money from their performances by charging to watch the show or receiving tips and rewards during the event.
To make the live-stream worthwhile to the artist and ensure their fans are aware of the performance ahead of time, Huzza allows artists to set the minimum number of signups required in order for the live-stream to take place. This creates a Kickstarter-style landing page that can be used for marketing the event, allowing the artist to start promotion weeks before the event, compared to platforms like Periscope or Meerkat, where events are often fleeting and ephemeral.
It’s important to Huzza that the performance always be front-and-centre, so videos are full-screen and come with best-in-industry audio quality. Once the live-stream starts, Huzza is a beautiful experience on any device.
During the show, fans can interact with each other, and the artist, through the chat room – requesting songs or asking questions. The selfie feature allows fans to snap a three second video of themselves enjoying the concert and share it with the rest of the audience – bringing aspects of the real world experience to the live-stream.
Artists can also set rewards, including one-on-one Skype chats and merchandise, for fans that support them during the show.
In essence, Huzza takes the best parts of going to a small, intimate concert with your favourite musician and brings it to your computer, smartphone, or TV. It then enables you to engage with an artist in a more direct way than would be possible at a real-world concert.
There are a number of companies that provide live-streaming services. Twitch for gaming, Periscope and Meerkat in the mobile space, and StageIt and ConcertWindow for music specifically.
Ultimately though, the most important difference between Huzza and other streaming services is that the performances themselves feel more intimate. Huzza doesn’t allow performances from bars or concert venues. At the moment they’re only allowing acoustic performances, and the artist has to live-stream from their own home.
All these constraints result in an experience that’s far more intimate and engaging than any other live-stream we’ve seen online.
If you want to experience Huzza for yourself, you can sign up for Devin Sinha’s live-stream here => https://huzza.io/devin-sinha/