In the last year of blogging, I don’t think we’ve witnessed a piece of content ignite quite like this new SNAKEHIPS joint. With the exception of Rihanna’s “BBHMM” video, this is easily one of the most viral music productions we have encountered in 2015. In the first 8 hours of being live the track reached enough sets of ears to fill Yankee Stadium. By morning, this could bring down SoundCloud.
Such speed of sharing is inevitable though when one of the hottest names in Nu Cool dance music teams up with two massive stars in Tinashe and Chance The Rapper. Throw in the fact that Tinashe just did a shoot for Playboy and you have PR on autopilot.
Regardless of the hype, “All My Friends” is a massive record. Classic SNAKEHIPS production perfection, a culturally relevant hook and world class flow / vocal melodies come together for a track that will be everywhere by morning.